Lesson 3 Hints & Tips

The Design Of Your WordPress Website

Website design is a matter choice: fashions come and go but the primary function of your website design is to attract the attention of your target audience.

What your website looks like is all down to the WordPress theme. The theme author will have designed the colors, page formats, fonts user options and more. When you’ve chosen a theme then you can (usually) tailor it to your own requirements and you can experiment with it until you get it to look exactly how you want.

  • Do you want your visitors to read your text? Then you’ll probably be better off with a minimal theme design, like this one. A minimal theme is easy on the eye and does not have loads of graphics popping up all over. The visitor will be able to read your words without too much distraction and you will then hopefully get your message across.
  • Do you want to sell your goods? In the eCommerce world they say that an image is worth a thousand words.  And therefore you should choose a theme that will enable you to illustrate your products with images, perhaps with a shop-front theme or one that provides image grids and buy buttons.
  • Are you an artist or photographer? If so, you’ll probably already have a strong idea of what design would suit your products. A theme that provides an image slider or slide show will probably suit you best – and the bigger the better.

There are loads of free themes available for you to install on the website. The most popular are usually the most reliable, but then lots of people will use them and you might want your site to look a bit different.

And if you want to be a bit more ‘exclusive’ then you could use a premium theme from a company such as Elegant Themes where you have masses of choice and options and where it is easy to create a unique theme just for you. This option is best as a step-up from a free theme. You’ll need to have a bit of experience at customizing themes so that you can get to grips with the more complex options in the premium themes. But it’s a goal well worth pursuing!

Lesson 2 Hints & Tips

Install WordPress On Your Domain

Lesson 2 is all about installing WordPress on your domain, but if you’ve followed the advice in Lesson 1 then you won’t have to do that because SiteGround will already have done it for you. But if you’re coming from another host then you may have to do it yourself. That is what Lesson 2 is all about.

As described in my book, the easiest way to do this is via the host’s cPanel, a conglomeration of scripts and functions that can look pretty overwhelming to a newcomer but that most of us can mostly ignore. All you have to do is find the icon with the WordPress ‘W’ on it and click it from there.

But what about the advice that some manuals give that instructs you to download the WordPress software from and install it on your own computer? Or to download it and then upload it to your hosting account? Well, that is now out of date. In the olden days we seasoned webmasters had to do just that because most web hosts didn’t provide a way of doing it automatically. But thankfully time has moved on!

Now that WordPress has become so popular the hosting companies have cottoned on and they have installed a variety of scripts that will do it for you. They want your business and they want to make life easier for you. That’s the positive news. The negative bit is that their installation script may have added some pages and/or ads to the process. You can ignore all of this and delete the junk when you come to Lesson 4.

And once it’s done that’s it. You’ll never have to do it again.